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The 5 Types of Logos, and How They Should Be Used

by janeausten

Before designing a logo, it is important to determine which type of logo best fits your brand.

With so many different ways to design a logo and so many different ways to choose the right type for your brand, it can be hard to know where to start. Luckily, we’ve got some tips on how to choose the best type of logo for your company. Choosing the right kind of logo is important, because it’s the face of your business. Freelancebazar has some great tips for choosing that perfect logo.

The first thing you should do is take some time to think about your brand before starting any design work. Think about what makes it unique and interesting—who are its core customers? What’s their relationship with your product or service? Once you have an idea of who they are and what they care about, start looking at all the different types of logos out there.

Once you’ve narrowed down some options based on what makes sense for your company and its audience, start thinking about how each one could fit into your branding strategy. Some companies might want something simple and straightforward but still recognizable; others might want something more complex that represents their uniqueness in an industry or category; others may want something that’s both simple but recognizable as well as unique.

The logo is an important part of representing your business on the Internet. It represents what you do, who you are, and where you come from.

The logo should be memorable and easy to understand. It should also be consistent with your brand’s message and values. A good logo will look like it was made by hand—by someone who cares about the product or service they’re creating.

A perfect logo will combine many elements—font, images, color palette and other visual elements—but these elements must work together if they are to create a cohesive balance.

1.Branding Mark / Word Mark

While this may seem a straightforward task, as Steve Jobs has said, “Simple can be harder than complex.” A logo is a complex design element that demands careful attention to detail.

Logotypes are used worldwide and are the most commonly used form of mark in most industries such as commerce, hospitality, and transportation (Binghamton University). Logos are what people remember most about your brand; hence it is very important that it represents your company in a unique way and conveys a message about who you are as an organization or business entity (Binghamton University).

A proper logo should not only represent your company but also reflect its values and mission statement (Binghamton University). It should also convey an emotional connection with your customers so that they can feel motivated by seeing it every day on their desktops or mobile devices while they do their work on Facebook or Twitter (Binghamton University).

Examples: Coca-Cola, Visa, and Google.

2. Letterforms logotype

Letterforms are logos that only feature the first letter of a company’s name. Brands often use a second version of their logo—called a wordmark, or logotype—as an additional way to identify themselves in different contexts.

These letterforms are created by using a single font and are typically used when a brand wants to use a specific typeface for its name tag. They can also be used to create unique branding elements such as badges or buttons, allowing you to customize your brand identity while preserving its overall look and feel.

Freelancebazar designs letterform logos, which are unique logos that only include the first letter of the company’s name. Businesses may have an additional version of their logo that includes their full business name, called a wordmark or logotype, which is used in different situations.

Examples: Facebook, McDonald’s, Netflix, and Uber

 3. Monogram logos

Monogram logos are a way to represent your brand in a way that is both unique and recognizable. They can be used on clothing, accessories and even home decor items. Monograms are also great for customizing your own products like bags and jewelry. If you’re looking for an idea for a monogram logo, here are some great examples:

A script monogram means “love” or “love letter.” The letters are centered and the first letter of each word is capitalized. This type of monogram looks best when all the letters fit neatly into one space rather than spread out over multiple spaces.

A cursive monogram is similar to a script monogram except that it has curved lines instead of straight ones. Shop the best quality of custom monogrammed shirts while staying on a budget. Everything is exclusive at Freelancebazar.

A block monogram features larger letters with spaces between them, which makes it look less formal than other types of logos but can still help make your brand stand out from others’ brands too!

Examples: IBM, NASA, CNN, and Louis Vuitton.

4. Mascots Logotype

Mascot logos are illustrated characters that represent a brand. They can be anything from imaginary creatures to real people, as long as they reflect the brand’s identity.

Mascots are commonly used by companies to promote their products and services, but they can also be used in other areas such as entertainment and sports. In fact, mascots are often used by presenters during live events and show to help connect with their audience.

They are also used in marketing campaigns, which means that mascots are often seen on billboards and other forms of advertising material. This is because mascots can easily convey emotion without having to use words or text.

Mascot logos can come in all shapes and sizes depending on what type of mascot you want to create for your brand; however, there are some guidelines that will help you get started when creating one yourself!

Examples: Colonel Sanders by KFC, Cap’n Crunch, Tony the Tiger by Kellogg’s a

5. Emblems

Emblems, also known as badge logos, are characterized by their classical designs and use of symbolism. Typically seen in small sizes, large companies may also choose to use emblems as a way to reinforce their brand identity.

The use of an emblem can be a cost-effective way for businesses to express their values, as well as differentiate themselves from other companies in the same industry. The popularity of emblems has increased dramatically over the years due to their ability to create an overall sense of cohesion among the brand’s products and services.

Emblems can also be a suitable choice for logos that have a slogan that reflects the brand’s message. This type of logo is intricate and detailed, but it can be less versatile and effective on a smaller scale. In those cases, you should consider a simpler alternative.

Examples: Starbucks, Stella Artois, Harley-Davidson, Manchester United.

If you have chosen a logo, it’s time to create it. Our design services will allow you to customize text, typography, colors, shapes, and much more. You will get multiple options to choose from and unlimited revisions without any extra cost.

Our logo designers help you create a logo on Freelancebazar in minutes and get your brand on the first page of Google immediately!

We have just what you need to make your business stand out from the crowd:• 

  • Choose from millions of designs ranging from simple to detailed and get your brand on the first page of Google immediately!• 
  • The sign-up process is simple and it only takes a few minutes.• 
  • Unlimited number of revisions with no extra costs for changes or editing.

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