You might be looking for advice on how to maximise your content marketing efforts as we approach the midpoint of 2018. Or perhaps you require some impressive statistics to support your business case for content marketing.
Start focusing on growing your audience
The data reveals a yearly increase in the proportion of marketers who concur that their company is focused on growing an audience regardless of their level of overall content marketing performance.
And that’s good news given that the GDPR and other consumer privacy laws now call for consent-based marketing.
Finally, consider how you nurture your audience after they become subscribers to your material. Despite the fact that the buyer’s path is never straight, make sure your subscribers are getting a good variety of consistent material.
Improve your content generating skills to increase your overall success
The main factor in the rise in success of social media marketing over the previous year, according to respondents to our eighth annual content marketing study, is “content production” (i.e., more effective, higher quality content). The content marketing strategy was the No. 2 success element.
Optimize your process
The development of more effective content production is the other aspect of improving content creation. Use logical work methods to increase efficiency in the vast majority of situations. One of the main differences between top-performing content marketers and their less successful counterparts, according to our research, is that top performers have a better grasp of their workflow (80% of top-performing B2B marketers rated their flow as excellent or very good, compared to 36% of the overall sample and 14% of the least successful).
Establish reasonable goals for what content marketing can accomplish
The good news is that, compared to 2017, a bigger percentage of marketers believe their company has realistic expectations for what content marketing can accomplish.
But what do realistic expectations in organisations look and feel like? It depends, just like so many other things. Check this motivational article about the online news outlet Quartz to get a sense of what one business accomplished in its first two years of operation.
Commit to content marketing and follow through on it
One of the most crucial measures of content marketing success, according to CMI research, is dedication.
If your company doesn’t have a strong commitment to content marketing, no matter what activities you do based on the insights presented here will be successful.
The impact of one content marketing triumph feeds into the next. You won’t get long-term benefits if you’re working with a campaign-like or one-off approach, or if you’re just “testing” content marketing to see how it goes.
Content Marketing Strategies
Over the years, content marketing has seen numerous adjustments. Today, most online firms use it as a standard kind of promotion. You must have a strong content marketing strategy for your company if you are just starting your internet business or want to boost your sales this year. Here is our comprehensive guide on content marketing strategies that will still be effective in 2023.
Video Content Will Keep Growing
The majority of businesses this year will most likely use video marketing. Hubspot reports that 58% of people choose seeing video content over all other types. With so many video-based apps being released each month, it is already safe to infer that video content is quite popular. One may now live stream videos from anywhere in the world using the live video capability that social networking sites like Facebook and Instagram have introduced.
With the popularity of video content growing, marketers should start putting more effort into making high-quality movies for their products. When it comes to finding and watching video content, Youtube is the most important and well-liked resource. Good video content may quickly draw viewers in and is simple to publish on a variety of social media channels.
Email Marketing Will Keep Its Popularity
Email marketing is still effective at driving traffic and leads to websites even though it has been around for a long time. More than 75% of individuals still consider email marketing to be the most successful route for disseminating content, according to the Content Marketing Institute. Your mailing list can receive new content-filled newsletters every week or every month.
Sending subscribers exclusive content, or stuff that is not published anywhere on your site, from time to time will help you grow your subscriber base or keep the ones you already have. This is a powerful strategy for making your supporters feel important. since the majority of marketing emails land in spam boxes.
Generate Original Content
“Original Content” is another piece of high-quality content. It serves as a central repository for all the information used to produce a certain piece of content. This kind of content gathers intriguing facts and presents them in a single article. You can pick any hot issue in your niche and look for opinions and research statistics from professionals in the field.
Make sure to appropriately relate each fact to its legitimate source by doing your research. Before using such data in your work, you should additionally verify their validity. Using a data scientist to examine the validity of such data is a good idea. If you add your own inputs to the collected data, such as a key takeaway section and making charts and graphs based on the data, source material can increase user engagement and social sharing. Users find it much easier to comprehend and compare the numbers when the written data is represented visually in graphs and charts. if you want your source content to generate buzz.
Increase Social engagement
Professionals may exchange industry news, post job openings and requirements, and network on Linkedin. Compared to Facebook, where postings’ organic reach is constrained, Linkedin presents better chances for businesses to broaden their organic reach. To become viral on Linkedin, your material must be compelling and educational, just as on other social networking platforms. Additionally, the posts you make on Linkedin are distinct from those you make on Facebook, Twitter, and Instagram.
Instead of giving the blog’s URL, you can republish your blog posts as articles. Make sure to update your LinkedIn profile if you are representing your brand there. In your “About Me” section, be sure to showcase your position and the company’s ideals. Add a list of your applicable skills to the updated skill areas. Request testimonials from previous clients, and update your LinkedIn page periodically with business news and updates.
Choose the Correct Topic to Work On
You’ve probably heard many digital marketers emphasise the value of generating content on hot topics. If you can produce quality material, it is unquestionably a good habit and can advance your position in search results. Since many other people are working on related topics and attempting to produce content that is better than yours, it is extremely difficult to maintain a high rank in the SERP for popular themes.
You can decide to write a guide on an emerging or trending subject that is relatively new to the industry. This will aid consumers in fully comprehending the subject, which will increase traffic to your website.
Improve Content For New Search Patterns
The scenario of the present search trend has significantly changed from the previous. Today, in addition to written queries, voice and image searches are also available. In this case, you need to optimise your online content for prospective search trends that favour voice over text.
You must therefore comprehend the differences between voice search and text search. Voice search questions frequently exceed 20 words, but text search queries typically range from 3 to 4 words. Unlike written questions, which are typically written in phrases, these queries are frequently question-based.