Becoming a social media influencer is an adventure that can take you places you’ve never imagined. When I began my journey, I was a regular guy with a passion for creating content. Now, with over 100,000 TikTok followers under my belt in just half a year, I can proudly say that I’ve mastered the art of influencing.
1. Setting the Stage: The Dawn of My Influencer Journey
1.1. The First Step: Comparing TikTok Followers Providers
When starting, one of the crucial decisions to make is choosing a follower provider. Instant-Famous.com was on my radar, but I was also considering other options. Instant-Famous.com stood out due to its simplicity and straightforward process, not to mention the affordable prices and positive reviews. However, other providers offered similar services, albeit at higher prices or with less transparency.
1.2. Choosing Instant-Famous.com
In the end, I chose Instant-Famous.com. Its transparency, cost-effectiveness, and straightforward process made it the best fit for me. But it’s not all about getting followers; it’s also about maintaining them, and that’s where the real journey began.
2. Building a Brand: The Art of Creating a Unique Identity
2.1. Identifying my Niche
A key step in my journey was identifying my niche. I needed something that resonated with me and my potential followers.
2.2. Creating a Consistent Aesthetic
Consistency is the spice of social media. I spent a good chunk of my time devising an aesthetic that was unique to my brand.
3. Content is King: The Power of Engaging Posts
3.1. Developing a Content Strategy
My content strategy was a blend of creativity, market research, and a dash of trial and error.
3.2. Staying True to my Voice
In the whirlwind of creating content, it’s easy to lose your voice. I made sure to remain authentic and relatable.
4. Engaging with the Audience: The Secret to Retention
4.1. Establishing a Connection
My connection with my audience was my lifeline. It was a give and take relationship that fueled my growth.
4.2. Staying Active and Responsive
To keep the connection alive, I had to stay active and responsive. I made it a point to engage with my audience consistently.
5. Leveraging the Power of Trends
5.1. Staying on Top of Trends
One of the things that skyrocketed my growth was leveraging the power of trends. Staying updated on the latest trends was key.
5.2. Adding my Unique Spin to Trends
However, I wasn’t just jumping on the bandwagon. I made sure to add my unique spin to every trend I joined.
6. Collaborating with Others: The Power of Community
6.1. Identifying Potential Collaborators
Collaborations were a major boost to my journey. Identifying potential collaborators was an important step.
6.2. Building Beneficial Partnerships
But it wasn’t just about collaborating; it was about building partnerships that were beneficial to both parties.
7. The Power of Consistency: Keeping the Momentum Going
Becoming a TikTok sensation isn’t a matter of overnight success. It requires consistent effort, regular content creation, and a commitment to connecting with your audience. Brands that have mastered the art of consistency on TikTok have experienced significant growth and engagement on their profiles. One such brand is Figo, a pet insurance company that saw the opportunity to expand its brand’s presence on TikTok and seized it with both hands.
Bridging the Gap with Regular Content Creation
Figo recognized early that success on TikTok was a numbers game. The brand made it a point to create a lot of video content, posting up to five times per week, even though it was a stretch for their small team. It was a challenge, but one that paid off. The regularity of their posts allowed the team to hone their craft and experiment with different video formats, resulting in a steady increase in their follower count and engagement rates1.
Developing a Unique Brand Voice
Figo’s Social Media Coordinator, Cheyanne Rains, took advantage of the regular posting schedule to develop a unique social media video template that made video creation more efficient. Many of the videos she created took only 15 minutes to develop from start to finish, proving that consistency does not mean sacrificing quality. The brand’s highest performing video was a testament to their ability to create engaging content consistently.
Outperforming Competitors Through Consistency
Even as a smaller and relatively new brand in the pet insurance space, Figo’s consistency set them apart from more established competitors. By maintaining a steady stream of fresh and diverse content daily, they were able to crack the TikTok algorithm and frequently land on the coveted #ForYouPage. As a result, Figo often matched or even surpassed its competitors’ views, engagements, and share of voice1.
The Takeaway
The lesson from Figo’s journey is clear: consistent content creation is critical to long-term success on TikTok. Regular posting allows brands to stay top of mind for their TikTok followers, experiment with different content types, and continuously improve their content creation skills. By maintaining a steady presence on the platform, brands can outperform their competitors and connect with a larger audience.
In the next section, we will delve into the tactics for creating engaging content on TikTok that resonates with your target audience and drives user engagement. Stay tuned!
