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How to Choose the Right Fonts and Colors for Your Custom Logo?

by janeausten
Custom Logo Design

Like the paint and decor in a room, your website’s typefaces and colors assist in creating a positive first impression.

Use the concepts in this tutorial to help you construct the design of your site if you’re unsure of where to start.

Matching Your Brand’s Fonts

It is beneficial to style your site such that it corresponds with the concepts and goals of your content.

Various font styles can create various feelings. A serif in typography is a little line or stroke that is joined to a bigger stroke at the end of a letter or symbol inside a font family. Sans-serif typefaces have simpler lines and fewer additional strokes.

While small details like serifs may fade or seem too big on low res displays, sans-serif typefaces have become more popular for the text shown on the web. Yet, a serif font might be better appropriate for your website. 

A serif font is definitely more accurate to the character of medieval manuscripts whether you’re composing a blog post on them. A sans serif typeface might convey a tight, sleek vibe if you’re selling contemporary furniture or instructing coding classes.

Asking yourself certain questions about your demographic and your content will help you focus your choices when selecting a typeface. Consider:

What does your website cover? What is its major goal of it?

Who will go to your website? What decade are they in? What tone does your brand have? Playful or solemn? Modern or traditional?

Go through the over 600 Google fonts as well as 1,000 Adobe fonts in your site’s library once you’ve gotten a sense of the tone and texture of it to choose a font that fits your distinct style. 

To help you focus your options, the Fonts tab, by default, displays the most widely used and most frequently used font packs. You can look for a particular Adobe or Google typeface by name if you know it.

Blend And Match:

Certain fonts go well together, much like wine and cheese. Try combining a straightforward sans serif typeface with an elaborate serif font if you’re using one. Bold fonts look good next to thin, intricate fonts.

Start by perusing the preset pairings in the Mixed tab in the Fonts panel. Look for serif and sans-serif fonts that go with the beat and tone of your website.

Less is more in terms of typography. It’s preferable to limit the number of fonts on your website to two. Your website is readable because of two complementing selections that subtly draw attention to the important information.

Try experimenting with various text sizes for even greater contrast. Are you promoting a brand-new item in your shop? Use headings if you can. Is your blog post long? Employ a more compact font size that is still readable. To maintain consistency throughout your site, give distinct text groups of varied sizes.

Develop Personality With Color:

What is the main concept of your website? Matching your website’s content to a color scheme may give it personality, whether you’re selling beachwear or showing your portrait photography. The warm blue and yellow tones could be appropriate for beachwear, while traditional black and white allows photographs to stand out.

Whatever your goals, there is a color scheme that may convey them. Start by scanning your surroundings. If you run a restaurant, follow the colors used there. Keeping a nature blog? The right mood could be created with earth tones. 

Hosting a workout session? Colors that are lively and vibrant may be more inspiring. If your company has a logo, think about using that color for elements like buttons and navigation.

Your imagery is a fantastic place to start as well. See whether there are any hues or tones that frequently recur in the photographs you use to represent your business. To choose a color scheme that goes with your images, use the Colors panel. You can also upload a picture and have your website create a color scheme for you.

Like typography, the message can be muddled by using too many colors. Your website is balanced and simpler to navigate when you adhere to the themes naturally generated by your color palette. Save the colors outside of your palette for minor accents, such as buttons and social media icons, if you’re modifying your theme’s colors.

Don’t let your colors clash. Your text may become unreadable if the type is yellow on a white background, while some people may experience headaches if the type is black on a red backdrop. Maintaining a strong color contrast on your website also keeps it user-friendly.


Above all, enjoy yourself. Your website serves as an online extension of your ideas and persona. Squarespace assists you in putting your ideas online, but you may add your own personality, color scheme, tone, and style. 

You’ll relish returning to and upgrading a site as your thoughts continue to develop and expand if it feels like it would fit at home in your workstation or wardrobe.

I recommend you hire a professional designer to create a custom logo design that utilizes the most appropriate fonts and colors for your custom logo. Click here for more related topic .

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