If you own a sports bar, you know that there are several ways to keep your venue full of customers. One way is to cross-promote events at your sports bar. Cross-promotion is the practice of leveraging different marketing tactics to promote an event or venue. This may include partnering with other businesses, utilizing social media, and even advertising in local newspapers.
When it comes to cross-promoting events at a sports bar, there are a few key things to consider. First, think about the type of events you want to promote. One great way to cross-promote events at a sports bar is to partner with other businesses. For example, if you’re looking to promote a live music event, you might reach out to local music venues and ask if they would be willing to help promote the event.
Social media is another great tool for cross-promoting events at a sports bar. Utilizing platforms like Facebook, Twitter, and Instagram can be a great way to promote events to your existing customers and to attract new customers. You can post about upcoming events, share photos or videos from past events, and even use live streaming like Central Office Bar & Kitchen to give customers a behind-the-scenes look at your venue.
Finally, don’t forget about local newspapers and radio stations. Many of these outlets are more than happy to promote events at local sports bars, and it’s a great way to reach a larger audience. Even if you don’t have a big budget to spend on advertising, you can still get your message out there by offering interviews and sending press releases.
Bring Sports and Entertainment Come Together!
Cross-promoting your events is an important part of running a successful sports bar. A sports bar is the perfect place to host events, from live music to sports tournaments. By using a combination of these tactics, you can successfully cross promote events at your sports bar. This is a great way to draw in new customers and keep your existing customers coming back for more.
1. Host a sports trivia night
Put sports fan knowledge to the test and invite them to join the ultimate sports trivia night! Ask patrons to come out for a night of trivia centered around their favorite sports teams and athletes. Offer prizes for the winning team!
2. Partner with local teams
Reach out to local sports teams and offer to host a viewing party for one of their games. Partnering with other local businesses is a great way to cross-promote events. You can team up to promote each other’s events. Offer specials on food and drinks, and encourage fans to come out and support their local team.
3. Sponsor sporting events
Sponsor a local sporting event, such as a 5K run or a charity golf tournament. This will help to get your bar’s name out there while also supporting a great cause. Make sure to include all the necessary information, such as the date, time, and location of your event. You can also include discounts and promotions to encourage people to attend.
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4. Hold a sports-themed costume contest
Encourage patrons to come dressed as their favourite athlete or team. Offer prizes to the best-dressed contestants. This is a great way to both increase your customer base and increase visibility for the event.
5. Have a beer pong tournament
Beer pong is a popular drinking game among sports fans. Host a tournament and offer prizes for the winning team. You could even offer a discount to customers who have participated or the runner-up and the winner.