You can also improve the search engine ranking and get more traffic to your website by optimizing your posts for SEO. Optimizing blog posts for SEO help you consistently get more traffic to your website. Since search engines are the largest source of website traffic, they can be very valuable to your blog or your online store. If you are publishing your blog posts and need to optimize for WordPress SEO, then you are limiting the total amount of traffic you can get and the money you can make.
Following are the ways to optimize your blog posts for SEO –
1. Plan Your Content With Proper Keyword Research
Many beginners use their best guesses to write about the topics they feel their users would usually be interested in. You should not rely on any blind guesses, especially when you can do thorough keyword research to find out what your users are looking out for.
Keyword research is the technique used by all content creators and SEO experts, and it also helps you discover topics the users are interested in based on search engine data. You can also use these keywords to plan your content strategy.
Many keyword research tools offer in-depth keyword data and competition analysis.
2. Find Semantic Keywords For Your Focus Keyword
After thoroughly researching and discovering the keyword ideas, you should pick the one with the highest search volume and lowest competition. Your focus keyword will be the search phrase your users will most likely use to search for your article.
You should also find the LSI keywords, which are the searches which are related to your focus keyword and the easiest way to find it is by entering your focus keyword in the Google search. You should not stuff them in your content.
3. Write A Compelling Blog Post Title
The title of your blog post is significant for the search rankings, and a good blog post title makes an article more relevant to the search query. It also motivates the users to click on the article when they see it in the search results.
Using your focus keyword, you can also make your blog post title more SEO-friendly. Apart from adding your focus keyword, you should also make your headline catchy and click-worthy, as your organic click-through rate plays a critical role in SEO. Best way to do this is by making use of the analyzer tool, it will evaluate your headline and also offer tips to improve your headlines and make them more engaging and click-worthy.
4. Make Internet Linking A Habit
Once you have blogged for a little while, you will have enough content you want users to read. With the help of internal linking you can also send readers to check out your relevant posts. Internal linking is a very good way to develop a relationship between your new and old posts.
Many individuals avail of the services of SEO Melbourne, a digital marketing agency that provides its clients with different types of SEO services.
You should make internal linking a habit and it will make sure that your on-page SEO is good and your older articles will also continue to get new links.
5. Add Many Images And Videos To Your Blog Posts
Adding images to your blog posts make them more engaging and interesting for all your readers. The content which readers love also ranks higher in the search results. You can also add fun images and tutorial images for reference purposes. However, while adding images, you should be very careful about the image copyrights. Many times, the beginners copy images from other sites to use, and this could land them in legal trouble if they do not do it without proper permissions.
6. Add A Meta Description To All Your Blog Posts
A Meta description is an HTML tag which you can add to any page and its purpose is to provide a very short description of the article for the search engines and other crawlers. Many SEO experts also believe that the Meta description tag has become irrelevant. However, a good Meta description tag can explain a lot about your article. It is also important to include a focus keyword at least once in a Meta description for the search purpose. Character limit for a Meta description is 155 characters.
7. Make All Your Articles Easy To Read
Readability is a very important factor considered by all the search engines and the articles which are easier to read often rank a little higher than the articles which do not offer a good user experience.
Most users scan through just articles, and many studies have also found out that the users spend less than a second to decide if they want to stay on a page or not. It is a very short time for you to convince them to stay. However, by improving the readability, you can also make it possible for the users to scan an article quickly. You can also improve the readability by using shorter sentences and smaller paragraphs. You should add white space around the text and also use the images to make your text easier to read.
8. Use Categories And Tags To Organize The Content
Categories and tags help you sort the content not only for yourself but for the readers and the search engines as well. The categories are used for dividing your content into major topics.
9. Aim To Be Featured In The Search Result
Google is the search engine which tries to help people by answering their questions as quickly as possible. However, as a part of this effort, they have also introduced the featured result or the answer box. Google also generates a custom snippet from the article’s content highlighting the part that their algorithm believes to be an answer to the user’s query.
10. Make Your Blogs Comprehensive
All the search engines love articles that cover a topic with great detail. The related keywords also give you an idea of different variations of user searches regarding that particular topic, and by covering those keywords in your article, you can make it even more comprehensive.