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Digital Marketing Types and How Digital Marketing Works

by janeausten
Digital Marketing agency

If you own a business, you need to find ways to get your products and services in front of people who might want to buy them. Traditional marketing does have its uses, but it is out of date and limited. There are better, more modern ways to get the word out about your product or service. Do you want to go to the year 2021? Due to the popularity of smartphones and the ease of getting on the internet, more and more people today are choosing digital options.

The best way to reach these potential customers is through digital channels. If you want to build a website or grow your social media following to attract your ideal customers and grow your brand, you need to know Which Digital Marketing Company in Lahore And What are the different kinds of digital advertising that you can use?


Here are some examples from the real world that show how digital marketing is used.


1. Pay-per-CLICK (PPC)


Pay-per-click (PPC) advertising, which is also called search advertising, is a type of online advertising in which you only pay when someone clicks on your ad. In PPC campaigns, you’ll need to do research and choose the best keywords to use to promote your goods. For example, you can use Google AdWords and the Google Keyword Planner to do keyword analysis. One of the most well-known PPC service providers is Google Ads. Google’s search engine results list sites based on how good they are (SERPs). Sponsored messages on LinkedIn and ads on Facebook are also examples of channels that use PPC.

2. SEARCH ENGINE OPTIMISATION (SEO)


Search engine optimization (SEO) uses strategies to make you more visible on search engine results pages (SERPs), so you can reach more people. On-page SEO is all the work done on a page itself, from the text to the coding, with the goal of attracting customers. Off-page SEO is everything you do outside of your website, like building links to it. As a website content blogger, using search engine optimization strategies could increase the number of people who visit your site and increase the number of people who buy from you. We Just Want Say Brand Locus is Providing SEO Services in Lahore.


3. EMAIL MARKETING


Email marketing could have a big effect on people who are interested enough in your business to sign up for your mailing list. A smart digital marketer will use a lot of different marketing techniques to grow their email list. If you want your email list to grow, you need to send out content that your ideal customers will find interesting and useful. It’s important to write subject lines that get people’s attention and figure out when the best time is to send emails to the people on your email list. Any of the following could be in your emails:

The general information in your company’s newsletter


Proposed changes to products or services already on the market Invitations to a unique occasion
Discounted prices and coupons
The goal of these emails is to build stronger relationships with your current customers and attract new ones.

4. VIDEO MARKETING


A Video is a great way to get people interested in your business and what it has to offer. Customers are more likely to share and interact with high-quality video content, which brings more people to your website. Only Google is more popular than YouTube, which has more than two billion viewers every month. Many people do research on YouTube before making a final decision about what to buy. Video marketing can be used on sites like YouTube and Facebook to show off products and tell customers about them.

5. SOCIAL MEDIA MARKETING (SMM)


Social media are now a big part of everything online. Statista says that by the year 2021, 3.78 billion people around the world will be using social media. Examples of common online communities are:

Instagram; Twitter; LinkedIn
Pinterest is YouTube.
Facebook


The best things about social media are that it is easy to use and doesn’t cost much. People should know about your brand and trust you as a digital entity. These are the two main goals of marketing on these channels. If your website is built on the WordPress platform, you can instal a number of social networking plugins to make digital marketing easier and get more people to take part.

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