Home » 9 Ways to Improve the Professionalism of Your Custom Web Site

9 Ways to Improve the Professionalism of Your Custom Web Site

by janeausten

First impressions are irreversible. What do you anticipate someone’s intuitive, gut reaction will be when they land on your Custom Web Site?

This is the question you must answer honestly in order to begin the process of making your Professional Custom Web Design and optimizing for your specific KPIs, whatever they may be.

You only have a few seconds to make a good first impression – fewer than eight seconds, in fact – so the necessity of getting your Custom Web Site in good form cannot be stressed.

The first thing a user notices when visiting your website is the look (design) and feel (UX). Is your messaging distinct? Is it simple to figure out where to click? Are the CTAs clear and audible? A Professional Custom Web Design not only looks amazing, but it also works well by delivering compelling content, useful links, and easy navigation so your visitors can get exactly what they’re searching for.

If a consumer arrives at your site and is instantly put off by the layout, design, or inability to achieve what they want, your content marketing will fail. Your website can soar – or crash and burn – in the blink of an eye.

So here are 9 great tips to help you develop the website you want – and one that your readers will enjoy visiting:

What Qualifies a Website as Professional?

1. Mobile First Design: Make sure your site is mobile-friendly.

Visitors to your website are increasingly likely to arrive by mobile phone or tablet these days. Mobile web traffic has already surpassed desktop traffic and is continuing to climb. Mobile optimization is critical for website owners.

Mobile optimization entails creating your site in such a way that it is responsive to the mobile platform – that is, the layout and design will be adjusted to meet the smaller screen size of mobile devices, and the UX will be comfortable and easy to browse on a small, handheld device. Making your site mobile responsive is something you should think about right now. It’s critical that your mobile site has the same brand identity and personality as the desktop version, therefore build your desktop website such that it can be readily and conveniently modified for mobile.

2. Consider Chatbots: Use automated chat to increase conversions.

Messaging platforms are already surpassing all other types of apps; in fact, messaging apps account for six of the world’s top ten mobile apps. So it’s only logical for marketers to start embracing messaging technologies to give better online customer support. Bots, specifically chatbots, are automated, artificial intelligence-based chat messaging solutions that are currently producing increased conversions. When you visit a Custom Web Site that employs chatbots, a little chat window will appear on the page, prompting you with questions or a dialogue in order to engage you and guide you to what you require. But it’s not a genuine customer support representative; it’s a bot engineered to provide excellent customer service.

3. Reduce Page Loading Time: Reduce page load time while increasing interaction.

It makes no difference how Professional Custom Web Design appears. If the viewer has to wait 10 seconds for your page to load, you’ve already lost them. According to Kissmetrics, the longer it takes for a Professional Custom Web Design page to load, the higher the page abandonment rate. Furthermore, slow loading times will harm your Google search ranking, burying your site among lower positions in search results. Loading time, like SEO, is influenced by page design and programming. There are numerous methods for increasing page performance, including optimizing the code, lowering the amount of redirects, optimizing pictures, and more. More ideas for increasing page performance can be found in Moz’s fast list.

4. Custom vs. Template Design: Select the best design option based on your requirements and budget.

When establishing or rebuilding yourCustom Web Site, one of the options you’ll have to make is whether to use a template design or create your own custom design from scratch. Today, there is an astonishing selection of website templates and DIY tools that allow even inexperienced designers to construct a Professional Custom Web Design.

When it comes to creating a personalized website, the sky’s the limit. In terms of design, layout, picture placement, number of pages, use of unique components such as custom video and animations, and general functionality, a template-based design will not provide you with the complete freedom that custom sites do. Custom websites, on the other hand, require significantly more resources, including time, people, and money.

5. SEO Guidelines: Make it simple for customers to find you on search engines.

Okay, we know SEO isn’t something you can see, but it’s essential for producing a great website experience. The ease (or difficulty) with which potential clients can locate your website during a search is determined by your SEO strategy. Don’t make the frequent marketing mistake of focusing solely on your website design; instead, evaluate how your Custom Web Site will perform on search engines. After all, what good is a Professional Custom Web Design if no one can find it? So make an effort to create SEO-friendly titles and meta descriptions for all of your web pages.

Remember that your SEO approach will have a direct impact on the content and layout of your website, therefore it’s well worth your effort to plan your SEO before you consider typefaces and images.

6. Don’t Be Afraid of Fonts: Play around with different, eye-catching fonts.

Sans Serif fonts lack extending features that can make them difficult to read on a computer screen. For a long time, Custom Web Site designers used Sans Serif fonts to maintain a clean look and an easy online reading experience. Any font that was overly ornate or busy was frowned upon by Professional Custom Web Designers.

Designers are increasingly enjoying the flexibility to experiment with fresh, fascinating, and eye-catching fonts, thanks to greatly better screen resolutions. Serif fonts are making a comeback in website design, and with over 43,000 fonts available on the web, there are plenty of font choices to choose from. Don’t be afraid to experiment with font styles and sizes, and you may even use underlining, highlights, and colorful fonts, which are all expected to be popular this year. Remember that the typeface may set the tone for the entire page, so choose ones that reflect your company’s style and culture while remaining visually appealing.

7. Video Killed the Static Webpage: Use outstanding video to increase engagement and conversions.

There’s no getting around it: video is king. Video traffic will account for 80% of all consumer internet traffic by 2019. It’s no surprise that video marketing is on the rise, given the excellent performance and ROI of internet video. Read about the FOCUS video discovery platform in this post. The completion rate for video ads offered on the Custom Web Site global publisher network was 2.7 times greater than the established KPI, with 50% of viewers watching the entire film. (Please keep in mind that the FOCUS function is only available in certain countries.)

Images for the Background Make your homepage memorable by catching the eye.

The majority of people learn visually rather than auditorily or experientially. That possibly explains why 80% of individuals remember what they see against only 20% who remember what they read. This is crucial information to remember while designing your homepage. What kind of background are you going to use? Will it be a single color tone with a bold headline or an eye-catching image? Whatever you choose, make sure it is consistent with the distinctive character and purpose of your company.

9. Rethink Simplicity: Keep it simple but intriguing.

Nobody loves a busy Custom Web Site since it’s difficult to look at and even more difficult to navigate. Your website should be kept clean and clutter-free, well-organized, and excellent at directing users to the correct location. It all comes down to “cognitive fluency” – humans have expectations about how things should be, and when those expectations are realized, individuals are more likely to feel at ease and satisfied.

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