Home » Unlocking the Power of SMS Marketing: How to Leverage SMS for Your Business

Unlocking the Power of SMS Marketing: How to Leverage SMS for Your Business

by janeausten

When you think of marketing, images of people in front of computers surfing the Internet come to mind. However, this isn’t how most businesses market their products or services these days. Instead, most companies use an SMS (short message service) marketing strategy to reach potential customers directly.

SMS marketing is exactly what it sounds like: sending short text messages to your customers and clients about specific things happening in your business. The advantage of this type of marketing is that it’s quick and easy for businesses to implement. It also takes very little time out of your company’s own resources—making it a perfect fit for small businesses and startups looking for a quick boost in sales or customer growth.

Get to Know Your Audience

First things first, you’ll need to get to know your audience. This means you’ll have to ask yourself some key questions about your customers. What are they interested in? Where are they at in their buying journey? What are they concerned about? Once you get a handle on these things, it’ll be easier to find your audience through the right channels. Some examples of asking this audience-building question are: What are they doing at the moment?

Where are they located? What are they interested in? To get an idea of how these questions play out in your business, take a poll of your customers. Ask them what they’re interested in, what they’re concerned about, and what they’re looking to purchase at the moment. From there, you’ll be able to create a following that matches this interest.

Use Text Messaging to Grow Your Customer Base

SMS marketing is a great way to grow your customer base. Let’s say you sell a product that you make available by telephone. With SMS API Canada, you can send automated phone calls to your customers and ask them if they’re interested in purchasing your product.

You can then use the added information from those calls to build a stronger relationship with those potential customers. SMS marketing is a quick and easy way to grow your business. You can build a list through automated text messages, and send a follow-up email when your list grows. This type of marketing is great for small businesses and startups looking to grow their customer base.

Hook Your Customers with Promotional SMS

When you decide to use text messaging as a marketing tool, the first thing you need to think about is how to increase the number of messages you’re sending. To do this, it’s best to choose a subscription model. This means that you’ll be sending regular themed messages that will feature different discounts, freebies, and benefits to your customers. You can also go with a freemium model, meaning that customers will be able to see only a portion of what you have to offer.

For example, you can charge $20 for the full version of your product, and send only 10 messages for a user to receive the discounted price. You can also send weekly emails with offers and deals, which can be sent to your existing or new customer base. Optimize these emails for click-through rates (e.g., include a lot of pictures and Videos, including discount codes, and have top-notch SEO results).

To maximize the benefits of promotional SMS, make sure there’s a real value proposition behind it. If your offering isn’t valuable enough to make those first 10 messages worth it, you’ll be throwing away valuable customer data by subjecting them to a high-cost, low-value message. There are strict rules and limitations around how often you can send promotional SMS, as well as how many messages you can send in a row.

Use Video Marketing for a Long-Term Commitment

Before you consider using video marketing as a way to grow your customer base, it’s important to understand your current conversion rate. Conversion rates are important because they determine how often your customers are coming to your site or buying your products or services. Conversion rates are the percentage of people who make a purchase from you after seeing your content.

They’re affected by a few different things, such as the value of the content, the ease of making a purchase, and the overall feel of the website or product. For example, a conversion rate of 80% is considered average and a 30% rate is considered poor. If you want to know what percentage of your customers is working within your site or purchasing from you, you can use a conversion tracking tool to find out. You can also take a look at your competitors’ content and see what percentage of their visitors are converting. This way, you can see if there’s a gap in the market that you can fill.

Nix Traditional Advertising to Cash In on the Newity of SMS

As easy as it is to fall into the trap of traditional advertising, it’s really not necessary for growing your business. Consumers love brands that are upfront about their brand messages and transparent about their advertising strategies. As soon as you start to mix traditional advertising with mobile marketing, you’re likely going to see results that aren’t good for your business or brand image.

For example, let’s say you have a software program that you use to help clients find new employees. You can use email marketing to grow your mailing list, but you can also include a few job postings in each email and send them as an attachment. Now let’s say you primarily use email marketing to grow your business.

You can send one email every two weeks with a recent job posting. However, you can also include a few ads for free offers and discounts in each email. Now, you’ve raised your ad spend, but you’ve also created a brand-new revenue source for your business. This is a great example of using mobile marketing to increase your business’s revenue, without having to spend a single cent on it.


Now that you know the ins and outs of two popular marketing channels, you can decide which one is best for your business. From there, you can determine what type of marketing feels best for your company and what you can do to make the most of it. SMS marketing is easy and quick to implement, and it allows you to reach potential customers directly. There are many advantages to using this type of marketing, including the ability to create a strong customer base without any effort on your part.

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