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A Guide to Guest Blogging for SEO

by janeausten
Guest blogging

What if you could add credibility to your brand while reaching a larger audience in your industry?

Contributing to guest blogs is a great way to gain the trust of potential clients, increase your exposure and ultimately boost your SEO. Incorporating guest blogging into your content marketing efforts is an important step to creating unparalleled online marketing success. Read on to learn everything you assist to know about guest blogging for SEO, including how to get started.

What is Guest Blogging for SEO                                        

So what is guest blogging for SEO? Guest blogging is commonly known as a marketing strategy whereby an individual writes an article (or guest blog post) to be posted on a third-party website or blog. Typically, you will be labeled as a “guest contributor” and your blog will be scheduled to be posted on the website at a later date. Along with your name, you’ll usually be able to add a photo of yourself, a short description, and a link to your website and social media profiles in your bio.

What are the rules of guest blogging?

One important thing to note is that each website that allows guest blog posting usually has its own set of “best practices” that must be followed for posting on their site. Is. Some important rules for guest blogging on other sites may include the following:

No self-promotional or sales pitches in the article about your company – should be purely informational.

Must be relevant to the site’s peruser base and provide value.

A specific word count is required.

Formatting should be done a certain way to follow this site’s writing style guide.

Images may assist to include images or ideas.

Generally cannot include links to the content of any pages on your website (outside of a link provided in your bio).

Submissions must be made by a specified date and are subject to site editor review.

While this is not a comprehensive list of guidelines that come with guest blogging for SEO, these are some of the most common. Being familiar with the traditional rules that come with guest blogging on other sites can help you make sure that you’re not spending time on areas that will have to be changed later anyway. Once you find a website that allows guest blog posting, you’ll want to read their style guide and follow it in your writing.

Why guest blog?

There are many reasons to write a guest blog post, but some of the most compelling reasons are to construct links back to your site to help rank on the SERPs and to gain access to other websites followers and reader bases. Guest blogging has been the subject of much debate in the internet marketing world, yet it is considered one of the best content marketing strategies you can use.

 It has the potential to increase your brand awareness, expand your network and increase traffic to your organization’s website. Guest blogging is beneficial for both your organization’s branding and your authority as a publisher. It can be a powerful and integral asset if you use it accurately.

How do I find sites that allow me to write guest blog posts?

Now that you understand the vast benefits of guest blogging for SEO, the next step is to find places that allow you to submit authority guest posts! This is also called figuring out how to use guest blogging organizations. There are a few easy ways to get started with it and you’re not limited to just one – many industries take benefit of these entire guest posting methods and more to get a leg up on the competition.

Identify the “information wells” in your company.

First, you need to find out where people in your company are getting their latest news/trends and basic information. Of course, there are big organization sites like Forbes that would be great to get on, but you probably won’t be able to post on a site like that, to begin with (unless you’re willing to shell out some dough for a sponsored post. Don’t.) A pro tip is to start small, even locally. Is there local organization news you can publish on? What comes up when you Google keywords related to news in your “company”?

Start compiling a list and content information of the various sites you may assist to contact (or link to their contact us page). Many of these sites may already have established support guidelines, whereas others may not and it will be something you set up in the order you want.

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