A hospital or practice cannot be successful with good doctors alone. It requires some level of marketing even if it is word-of-mouth. But as you plan to expand your reach, you will want to consider health care marketing agencies NYC. And good marketing demands investment. However, whether to invest in it or not is for you to decide. If you are not in the mood to invest then you can try to handle it in-house. But will it be worthwhile?
Health marketing agencies NYC have specialties in all areas that include the following:
- Web developers
- Account managers
- Media buying specialists
- Digital advertising (PPC & Display ads)
- Social media specialists
- Web designers
- Search engine optimization (SEO) specialists
Marketing using only traditional media or using some fliers and online listings may not be able to boost your reach. Therefore whether you plan to invest in digital marketing or hire in-house, you need to consider your long-term goals.
What are your Long-Term Goals?
It is important to know the aim and achievement of your team in the next 5 or 10 years beyond. How are you planning to maintain the volume of patients and the growth of your hospital? If you are looking forward to just 15% growth and see just 5-10 patients more per day then an in-house marketing team will be able to manage it easily.
If you already have an in-house marketing agency then it is a bonus point for your hospital. However, what you need to know is that just one person cannot handle everything ranging from branding to increasing sales to driving success. There are various fields in marketing as well and it is not possible for an individual to take on all of them. If you can afford to have the entire marketing specialist under one roof then go for it. Otherwise, it is best to hire a health marketing agency to handle the marketing plan.
Are you planning to cut costs?
If yes then hiring a health marketing agency will save much more than hiring an in-house. If you wish to enjoy the benefits of premium services then you need to pay for it. The cost will be on top of the salary and benefits of your in-house team. But if you hire a marketing agency then you can use the service as they have already paid for the premium tools.
Hiring a health marketing agency does not mean that you will not be involved in the decision-making of the marketing plans. If you choose the right agency then you will be involved in every tits and bit of marketing via meetings, emails, and calls as and when required. But before you commit yourself to any decision; it is important to research properly. Consider the marketing experience and the healthcare know-how of the agency. Avoid hiring such an agency or in-house that adopts the one-size-fits-all approach.