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Enterprise SEO Metrics You Should Check to Monitor Performance

by janeausten
Chandler SEO company

Enterprise SEO can be a challenge to measure and monitor – many different factors go into it, and it can be difficult to know which metrics to focus on. Don’t worry, we’re going to discuss some of the most important enterprise SEO metrics you should keep an eye on. By monitoring these metrics, you can ensure that your digital marketing strategy is performing well and meeting your business goals.

Return on Investment (ROI)

Perhaps most obviously, you’ll want to keep an eye on your return on investment (ROI). After all, enterprise SEO is a big investment – you want to make sure that it’s paying off. There are a few different ways to measure ROI, but one of the most important is conversion rate. This metric measures the percentage of website visitors who take the desired action, such as making a purchase. If your conversion rate is low, it could be an indication that your enterprise SEO strategy needs some work.

Regardless of how you define ROI, determine whether your money is being put to good use or whether you need to readjust and reallocate.

Bounce Rate

Another important metric to keep an eye on is bounce rate because this measures the percentage of visitors who leave your website after only viewing one page. There are many reasons why someone might bounce from your website, such as not finding what they’re looking for or finding the content irrelevant.

If you have a high bounce rate, it’s an indication that something on your website is not working and needs to be fixed.

Keyword Rankings

In the modern world, SEO is all about ranking for the right keywords. In case you didn’t know, your keyword rankings give you insight into how well your website and content are performing for specific terms in search engines.

To find your keyword rankings, simply type your target keywords into Google and take note of where your website appears on the search engine results page (SERP). If you’re not happy with your position, don’t fret – a Chandler SEO company can help to boost your search engine presence. As well as manual checks, you can also determine your keyword rankings using analytical tools like Google Analytics and Moz Keyword Explorer.

Organic Traffic

Your organic traffic is the number of website visitors who arrive at your site via a search engine, such as Google. Monitoring your organic traffic is important as it gives you an indication of how well your SEO efforts are paying off compared to paid traffic. You can view your organic traffic data in Google Analytics by navigating to ‘Acquisition’ > ‘All Traffic’ > ‘Channels’.

Impressions

Furthermore, impressions are the number of times your website appears in search results, regardless of whether the user clicks on your listing or not. This metric can be found in Google Search Console by navigating to ‘Search Results’. It’s important to track impressions as it gives you an indication of how visible your website is in SERPs.

Clicks

As you can probably guess, clicks are the number of times users have clicked on your listing in the search results. This metric is also found in Google Search Console under ‘Search Results’. Over time, you should aim to increase the number of clicks you’re getting as it indicates that users are finding your listing relevant to their query.

Page Speed

Lastly, page speed is an important metric to track for enterprise SEO. Page speed is a ranking factor for Google and it’s also been shown to impact click-through rates (another valuable metric). If the page loading speed is low, users are likely to click back to the search results and find a different listing.

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