Increased traffic and conversions are goals for every online shop. Determining which marketing strategies to use might be difficult even once you’ve developed a primary method.
We have included a summary of efficient marketing strategies and e-commerce technologies, as well as suggestions to assist you in putting each technique into practice. The tips themselves cover a wide range, from easy consumer acquisition to encourage existing customers to make more repeat purchases.
1. Sell on marketplaces
It is no secret that most internet shoppers use marketplaces. Two-thirds of all eCommerce sales worldwide in 2021 came from the most significant online marketplaces, which generated $3.32 trillion in sales. By reaching millions of people worldwide, marketplaces may make it easier for consumers to find your business.
It is encouraged for eCommerce companies to use marketplaces in addition to their branded shops because of this.
Create appealing listings, showcase your brand, and provide branded packaging inserts with marketplace orders to entice customers to make direct purchases from your website.
2. Upsell your products
Would you want to supersize your order? The majority of us are familiar with this idiom. Upselling and cross-selling may be more successful for many e-commerce companies than bringing in a net new client.
Sometimes your clients are unaware that a premium product is offered, or they may want further information to realize how an upgrade (or bundle) is a better fit for their requirements.
3. Engage online store visitors with live chat
It’s possible to communicate with website visitors and clients in other extremely efficient ways besides email. For instance, you may interact with website visitors via live chat.
Numerous live chat technologies enable you to target website visitors who are on particular pages, have visited your site for a predetermined amount of time, or have come via an email newsletter. Additionally, live chat allows you to speak directly with your consumers, allowing you to respond to questions and handle issues.
4. Optimize your product pages
Conversion rates optimization (CRO) makes your website as effective as possible to boost on-site conversions and revenues. You may spot issues on your site by practicing CRO. Where are your sales slipping?
Who’s quitting, and why? What steps can you take to reclaim those lost chances? The ecommerce marketing agency approach includes qualitative and quantitative research, giving you a complete and unbiased understanding of how conversion-focused your site is.
After conducting research to pinpoint problems and possibilities, you may create hypotheses and test them to see which strategies result in the most sales.
5. Reward loyal customers
A cheap marketing strategy to boost online sales is to concentrate on client retention. While only constituting 11% of the entire client base, repeat customers make up 22% of a retailer’s income.
Over a year, they also spend 15% more money. A customer loyalty program is one approach to reward devoted clients and high-volume buyers. A loyalty program has several advantages for both you and your clients.
They provide clients with further motivation to spend money and recommend your business to others, and they do this by sending out automatic reminders.
