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Which should be a great layout for your customers to convert?

by janeausten
web development agency in London

Are you looking for better conversion rates for your website? Any decent web development agency in London will realise that the right website layout makes all the difference. They know that a great website design:

  1. It makes the website more palatable for the users and enhances their experience;
  2. Makes the content more readable;
  3. It gives a smoother flow to the pages;
  4. Establishes predictability and manages expectations;
  5. It makes it easy for users to navigate the content;
  6. Adds importance to the content of the website;
  7. And helps with user attention;

Stanford University researched a website’s layout and found that over 46.1% consider the website design to establish credibility for the company. Therefore, it is one of the key drivers behind CRO (Conversion rate optimisation).

In this article, you’ll learn about 5 essential layout tips for your website to increase the conversion rate.

Choose a Responsive Layout for your Website

According to Oberlo’s report of August 2022, 59.4% of all traffic comes from mobile phones. On the other hand, the rise of OTP has led to the rise of smart TV consumers who access the internet through their TV screens. This variety of mediums has made responsive web design a must for every website.

There must be no exploding pixels if the screen is big or incomprehensible font size if the screen is a bit small. You must ensure that your website’s offerings appear consistent through all devices.

Provide Intuitive Website Navigation

You can have the best content in the world, but if you’re not able to present it right, you won’t be able to convert a single person. Why? Lack of care for navigation.

Suppose your website is a messy clutter of icons, product images, and buttons that you have put haphazardly without following design principles. In that case, customers will leave your website in an instant. Users will mark you as a user-unfriendly website, and if they put reviews about you on Google, your online reputation will also get hurt. Here are some pointers for intuitive website navigation.

Website Navigation Placement

Your audience expects to see vertical down navigation from the top-left of the page because that’s how most pages are. Choose the usual places to place the navigation as your audience is more familiar with them. It will help them intuitively sift through your website’s pages and look at your content.

Drop-Down Menu

Don’t miss out on drop-down menus. Crowding the pages with links not only makes navigation difficult but also diminishes the visual appeal of the page. Use drop-down menus to make it more appealing for the user to check out your other pages. In fact, users are less likely to overlook the items if you provide a menu-based navigation system.

Add Social Media Icons to the Pages

Social media activity has skyrocketed in the past few years, leading many to believe it is the best form of internet marketing. Therefore, make links to your social media pages accessible. Many developers take a traditional approach to put these links at the bottom. – which leads their visitors to ignore the social links. Take a different approach with your icons. Put them at a feasible spot on the right side of the navigation pane. And make sure that they remain visible as the viewer scrolls down a page.

Optimise your Website for Search Engine

If your website ranks high on the search engine results page (SERP), you have a higher chance of getting a better click-through rate. And when you have a higher SERP, the conversion rate can also be increased. So invest in optimising your website for search engine spiders.

Provide users with a highly satisfying user experience and craft your website so that the spiders can easily navigate your website. Here are some rudimentary tips:

Keep the Load Times Low

Loading time for a website shouldn’t be more than 2 seconds. Now, depending on the content of your website, that’s a hard thing to overcome. Here are some tips to increase the load times of your website.

  1. Use WEBP images as they are smaller in size and retain quality.
  2. Use HTTP compression to place all your web data in a single file.
  3. Place stylesheet preferences at the top.
  4. Script references should be at the bottom.
  5. Reduce HTTP requests.
  6. Cache the web pages to decrease the server.

Add Keywords to the Meta Tags

Place the keywords properly in the meta tags, including meta titles and descriptions.

Use authoritative contents

Create valuable content that positions you as an authority on the subject. Implement the right SEO and brand storytelling practices when crafting such content.

Don’t miss out on alt tags

Use alternative texts for every image that you post on your website. It makes your website searchable by search engines.

Create a Compelling CTA

Take a look at your call to actions. Are these too simple? Do they relate to the content of the page? Are they powerful enough for the user to take action? Here are three strategies you can implement to create a compelling CTA.

Place them in the correct Position

Eye tracking studies show that placing the CTAs in the following position yields the best results:

  1. At the top: Make your CTA visible at the top section to grab the attention of customers who don’t scroll the page.

  2. Follow the F-pattern for content-heavy pages: According to the Gutenberg diagram, placing the CTAs in the F-pattern makes them more visible to readers.

  3. Follow Z pattern for product pages: For an eCommerce website, use a Z pattern to place the CTA as it directs the users from the top-right corner to the bottom-right corner of the page.

  4. Scroll-Friendly CTAs: Make sure that the CTAs are always on the screen even when the users scroll.

Use the Right Color

Make sure that the colour you choose for your CTA focuses on your brand’s identity. For instance, make the CTA green if your brand is about gardening. It uses the customer’s familiarity with the page to motivate them to take action.

Use Persuasive Words

Keep your UX copy short and to the point. Aim to get the customer to take swift action. For example, “Get your discount now” – is a copy that informs the customer of a discount and creates urgency.


While you must try to be creative when designing your website, do not stray too far away from the fundamentals. Uniqueness is crucial. But when drawing customers is your intention, you must follow a standard route to give your visitors something familiar to interact with.

So, focus on having a development team on your side that understands these principles, and you’d be converting leads quickly,



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