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Article Writing Format: The Basics of Writing an Article

by janeausten
Article Writing Format

An article has proven to be a powerful strategy to promote your website’s product or service. To make your product or service stand out, you can write an article with the proper article writing format that highlights the benefits associated with utilizing it.

In addition, you can highlight any additional benefits the product may provide for the user. You can also use articles of this type to help prospective customers determine if your product or service matches their particular needs before purchasing it.

You can also build your online credibility by using articles to promote your product or service. You can establish yourself as an expert in a particular field and drive traffic to your site. You will find that this form of advertising has become increasingly popular if you search the internet for article directories.

The power of this type of advertising is well understood by almost all of those involved in online marketing. To enjoy any success in online marketing as a result of making use of this free marketing tool, you will have to make full use of it to make use of this tool in the most effective possible manner.

To get the full benefits of article writing format: The Basics of Writing an Article, you must regularly write articles to be indexed by search engines.

  • Article Title: 

It is beneficial for your article to have a relevant title.

First, the headline should be attractive to potential readers and make them click on it to read the article.

In the title of your article, if it is at all possible, you should include the primary keywords that describe the article.

This will lead to a higher search engine ranking for your website and will help it gain more traffic from search engines.

  • Keywords: 

To achieve top search engine ranking, it is crucial to use the right keywords. Major search engines such as Google will help you reach the top of the search results if your articles are keyword-enriched.

The key to writing an article relevant to your product or service is to consider the keywords that a potential customer would use online. Then, search online and incorporate those keywords into your article.

  • Words Count:

In addition to the number of words in your article, you should also pay attention to the size of your article. As most article directories have specific word counts for the articles they accept, you must ensure that your article meets those criteria.

In most cases, the minimum is 600, and the maximum is 2000 or more excellent. To provide you do not have any submission problems due to an incorrect article size, ensure that your articles have a minimum of 600 words.

  • Spelling or Grammar or Punctuation:

Your article may succeed or fail based on these three factors. Generally, the article you are writing is intended to promote your product and establish you as an authority on a particular subject in your industry.

The first thing that you should do is to ensure that your articles are correctly drafted. The article should be proofread and edited before it is sent for publication to ensure any grammatical or spelling errors are not there.

If you find any errors in the second draft, correct them immediately. However, please read it carefully to ensure it flows seamlessly and has words almost anyone can understand without much difficulty.

As well as proofreading your work yourself, it would help if you asked someone else to go through it to ensure that you haven’t overlooked anything.

  • Bolding and Italicizing:

As a result of this technique, certain words in your article’s text will be given more preference by the search engines. This will make your articles more visible in search results.

The main keywords in your article should always be bolded in the body of the article. Italicizing your secondary keywords will also attract the search engines’ attention.

  • Internal and External Hyperlinks:

The article can be linked to your website by creating links to the pages of your website. Additionally, it is wise to provide links to other articles you have written to provide additional information for the reader that will be helpful to them.

However, some article directories oppose the practice of putting affiliate links within articles, so you do not want to include these links in your article.

A Word About Author Resource Box

The next step is to discuss the author resource box, which can be found right below the body of your article. To impress their readers, most authors include unnecessary information here.

Your article must consist of only information relevant to the product or service you are promoting in your article in your resources box if you want it to sell.

A properly written author resource box should contain many elements. In addition to the basics listed below, you may also wish to include some more optional components.

Here is the resources to add in the author resource box:

  1. Your Name:

If you were to look at how many people do not include their names in the resource box, you would be amazed. Don’t forget to include your job title and name on the first line of your resources box.

  1. Your Contact Info:

If you need to make it easier for potential customers to locate your business, you may include your business’ address, phone number, and email address. In some cases, you might have any other information that would assist them in finding you.

  1. Your Web Address:

You should place your website’s address in a valid URL format on your article.

  1. Your USP:

One to three sentences should describe the essence of your unique selling position or what makes your product or service unique from the rest.

  1. Your Call To Action:

Your article is pretty clear that you warmed them up a bit. Now it’s time to lead them to your website or get them to buy something from you. In the call to action, you ask the customer for a sale.

You might want to include the following optional elements in your author resources box.

  1. A Newsletter Subscription Address:

Your website’s goal is to attract visitors to your site. But what’s even more significant for you is by bagging their email address so you can reach out to them in the future. To establish a relationship with your potential customers, it would be beneficial for you to be able to gather their contact information. This is so that you can develop a connection based on your expertise in the field you selected.

  1. A Free Report:

To convert visitors into paying customers, you can also provide a link to your free report that explains more about the topic of your article.

  1. An Anchor URL:

Your article should include keywords or phrases that will inform search engines about your writing content. It will help if you attach to your site using that keyword or phrase in your resource box. Could you keep it to a minimum, however?

It’s now time to include in your resources box some options to help your article sell better. Let’s look at what you shouldn’t have because it will only dilute your credibility with your potential customers.

  1. A-List of Every Website You Own:

A long list of irrelevant URLs is one of the fastest ways to undermine your credibility with potential customers. You shouldn’t include a website if it isn’t relevant to the article’s topic. You should only put one URL at the end of your article that relates to your article’s subject matter.

  1. Advertisements:

Your article should not include advertisements or other pitches for products that are not directly related to the subject of your article. It’s also a brilliant idea not to spam with offers.


The basics of article writing format are outlined above. Since you know what they are, you should take advantage of this highly effective marketing tool as soon as possible. Submit your article to several articles publishing websites about the product or service you offer.

The more traffic your website receives from your article, the more likely you will establish yourself as an expert in your field. As a result, you will be able to increase your sales.

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