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Using Full Potential of Remote Work

by janeausten

“The future we envision for work allows for infinite virtual workspaces that will unlock social and economic opportunities for people regardless of barriers like physical location. It will take time to get there, and we continue to build toward this.” – Andrew Bosworth, VP Facebook Reality Labs

Remote work has traditionally not held a good reputation. Historically, employers have believed that their workers would be easily distracted at home. And it would be hard for them to manage team members from their homes. Consequently, work from home was only offered as an (unpreferred) option for those who needed special arrangements in specific scenarios. However, COVID-19 brought about an unprecedented shift in the mindset of employers as almost every business had to find ways to operate virtually to survive through the pandemic. It was an epiphany for the remote work model.

What it means

For most companies, remote working was a means to ensure that their operations ran smoothly. But for some, it provided an opportunity to thrive. Once employers learned how to leverage remote work, its benefits came as a pleasant surprise. Over 70% of employers claimed that remote work helped them increase employee retention. Employees stuck around with companies if they were provided remote working options. The number of remote working companies is dramatically increasing because of several reasons, for instance, they don’t have to pay office rent, Wi-Fi bills, office expenses, and many other factors.


Among the companies that excelled at utilising remote operations during the pandemic were Aira and Klingit. Unlike many companies, Aira, a UK-based digital marketing company, was flexible around remote working even before the pandemic. According to Paddy Moogan, the co-founder of Aira, “Historically, we’ve always been pretty flexible around remote working and allowed for the team to work from home when they wanted but nudged them toward being in the office as much as possible.” After the UK was severely affected by COVID-19, Aira strategised an even more flexible plan before going fully remote.

Aria’s workforce was accustomed to the organisation’s flexibility, but an additional effort was still required from the management. Moogan credited strong internal communication and efficient video conferencing tools that drove the business forward. When asked what helped the company flourish during these tough times. She shared that trust was a major driving force for maximising productivity even during full-scale lockdowns.


Similarly, Klingit is a Stockholm-based startup that succeeded in capitalising on the remote working model. Unlike Aria, Klingit wasn’t just experimenting with remote working when lockdown began; in fact, its entire business model is centred around it. Klingit commenced its journey in 2020, targeting the B2B digital market. Its co-founders, Teddy Wold and Rikard Hegelund, believe that the traditional agency model is outdated. When lockdown restrictions were made mandatory everywhere, both co-founders decided to salvage the remote working opportunity to full effect.

Psychology behind the work

Many psychologists suggest that remote working improves productivity, creativity, and morale. Perhaps, this is what makes Klingit one of the leading remote working prospects today. “The high demand for top-notch creative content production, flexibility, speed, and cost-effectiveness is increasingly making traditional practices obsolete. We found we could disrupt the current agency model with a combination of creative-tech (a subscription-based business model) and leveraging the global talent pool of top designers and developers,” says Wold. The Sweden-based startup hasn’t restricted itself to hiring designers from the country alone. Instead, it uses its online presence to attract designers spread all around the globe.

Why it worked

It was a smart move given that they have virtually eliminated the concept of shift hours. The company operates around the clock, and with a workforce belonging to different time zones, all they have to do is manage it diligently. They also have a team of project managers and creative directors working locally, who track and lead current projects and ensure clients’ orders are fulfilled without delays or quality concerns. 

Further into remote work 

Hegelund and Wold didn’t stop there. They have been eyeing the bigger picture with their business model. “The pandemic showed that the world is currently under economic turmoil, especially for working professionals. We envision opening several new job opportunities for workers everywhere with the company’s operational methodology. Since they don’t have to travel anywhere, it’s a win-win situation for all of us”, says Hegelund.


With the novel coronavirus entering its third year of onset, the concept of remote working is here to stay. Many experts believe that it will not fade away even after the pandemic is long gone – this is the future of work. With technological advancements at the forefront of several businesses, updating remote working can potentially take operations to the next level. Further, employers are finding different ways to manage remote teams more in a cost-efficient and well-organised manner to maximise productivity and overcome challenges. For organisations like Aria and Klingit, who aim to leverage this approach to improve working conditions, employment and opportunity accessibility, and quality of work, the sky seems to be the limit.

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