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How to Become a Beauty Influencer on Instagram

by janeausten
Beauty Influencer

So, you have made up your mind and want to become a beauty influencer on Instagram. Indeed, it’s quite interesting to receive the latest beauty products from the most attractive brands. Many people aspire to be beauty influencers, which is why becoming one is getting increasingly tough. However, having a strategy that demonstrates how to grow an audience and get in front of beauty businesses to show your fantastic beauty talents would greatly benefit your influencing career.

In this article, you will know how to become a beauty influencer and make your dreams come true.

Why Become a Beauty Influencer on Instagram?

Instagram is an excellent platform for visual content such as pictures and short videos. You can also post 1-hour videos on IGTV. There are several advantages when you use Instagram for your business;

● There are about 1 billion monthly active users, which means you can get many relevant followers.

● 69% of businesses have planned to invest in Instagram campaigns.

● Two hundred million users visit at least one Instagram business account per day.

● Using Instagram is without costs unless you promote yourself via paid ads or partnerships with other influencers.

How to Become a Beauty Influencer on Instagram?

To become a beauty influencer on Instagram, you need to follow these best tips:

1. Show Your Passion

It’s critical to share your passion and enthusiasm for beauty on social media if you want to work with beauty brands. Whether you enjoy designing makeup looks or sharing your expertise in beauty products, there are many ways to do this on Instagram.

Also, to assist people in finding your profile, try expanding your knowledge beyond Instagram. This can be accomplished by:

● guest posting on beauty-related websites

● joining beauty-related groups and channels on social media

● being visible on beauty forums

Doing so would get you known in various channels, and you can impress others to follow you on Instagram. This is how you can achieve your goals.

The most followed beauty influencer on Instagram is Huda Kattan, with about 50 million followers. She is a makeup artist, beauty influencer, and founder of her makeup brand called Huda Beauty. However, she didn’t have about 50 million followers when she started her career as a beauty influencer on Instagram. So, you need to grow consistently and patiently by showing your passion for your work.

2. Be Active and Consistent

Being active in showing your passion for beauty on other channels does not mean that you should forget about posting on Instagram. Instead, you should be consistently posting on Instagram as well. Finding the best time to post on Instagram can be the icing on the cake when it comes to capturing your audience’s attention. After all, you want to become a beauty influencer on Instagram, so you always have to put it in the top priority.

Being active and posting consistently on Instagram is one of the ways you can keep your Instagram profile going and engage your followers with your content. If you find it hard to manage, you can use Instagram scheduling tools and schedule your Instagram posts in advance for a later date and time. Also, you should post fitness flyers, daycare flyers, and event flyers to be active in your Instagram account.

3. Use Hashtags

Use hashtags that are relevant to your niche, which is beauty and makeup. The thing you should consider when using hashtags is that you should choose them specifically. Using a hashtag like #beauty cannot help your post grow because many accounts use this hashtag in their posts, so there is the danger that your post gets buried under the flow of upcoming posts.

4. Collaborate with Other Influencers

One good way to get many niche-relevant followers is to get help from a reliable Instagram growth service. In addition to that, you can collaborate with the influencers in your niche. It’s a win-win collaboration, and you can exchange followers with the influencers you work with. Pay attention that you partner with influencers relevant to you, or the partnership won’t have your desired results.

Here is an example by @kiitana:

5. Be Yourself

To become a successful beauty influencer, you’ll need to stand out to attract more audience and followers. Not everyone is interested in beauty, but exhibiting your personality can help you stand out from the crowd, particularly when attracting marketers’ attention.

People are smart, and they can quickly realize that you are commenting on a positive product merely because you have been paid. If you are honest about products or your own viewpoints, you can better interact with your followers and new audience.

Look at how @nikkietutorials tries to be herself and not hide who she is:

6. Organize Giveaways

Organizing giveaways with a brand’s sponsorship is a terrific way to get started. You’ll get more followers as a result of the offer. Combine your social analytics when approaching brands about sponsoring a giveaway. Highlight your impact and all of the people you can reach, as well as any audience distinctions.

To choose a winner for your giveaway, you can try an Instagram giveaway picker. You can go live and pick the winner while everyone is watching you. This can increase the trust of those who follow you and have taken part in your giveaway. As a result, there will be more interactions from their side, and they may even go further and become your referrals. This means that they would do that sort of word-of-mouth marketing for you and encourage their friends and families to follow you.

7. Inspire Your Followers

In addition to all the informative and educational content you produce, you can also inspire your followers by sharing quotes. It would make them feel motivated, and they can run a better life in the long run.

Look at this example by @marianna_hewitt:

Also read about Driving Tools for Instagram Influencers


The first step is always the most challenging in everything. The moment you make up your mind and start the process, things get more manageable, and you get more used to the things that slow you down. Now, you are one step ahead of all those who are still hesitant to start their influencer career. With the tips we mentioned above, you can easily find your way to the top. However, you need to be patient because everything requires some time to be fruitful. Always remember that hard work pays off, and I wish you the best of luck!

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