According to a Global Workplace Analytics survey, the number of remote workers has skyrocketed an incredible 159% since 2009, but that number will only increase. The Covid-19 pandemic has brought upheaval to the traditional office environment. While some companies that went remote out of desperation are returning to the office, many more have embraced the brave new world of home office work.
“We forecast that 25-30% of the U.S. workforce will be working-from-home one or more days a week after the pandemic.” – Kate Lister, President of Global Workplace Analytics.
New Normal and New Opportunity
Time and again, history has taught us to survive, we must adapt. The same is true when working to meet the latest work and hiring trends. For your company to continue thriving, it has to adapt to a world that is embracing remote work like never before.
But the benefits go far beyond mere survival. The pandemic has caused a significant portion of the workforce to rethink their place in life and in their careers. Top-quality potential applicants are looking for new roles and new companies. The talent pool is richer now than ever if you’re willing to work with their new expectations.
Reworking the Workspace
How do you adapt to the new business landscape?
Offer Remote and Hybrid Positions
Data from Buffer shows that an eye-opening 97.6% of the remote workforce would be willing to continue working from home for the rest of their career, and nearly the same amount would recommend remote work to their peers.
The demand for remote work is apparent. Many outstanding applicants will ignore job openings that don’t offer work-from-home options. To stay competitive, consider restructuring to allow more work from home positions.
The transition may take time, but there are additional benefits. Nicholas Bloom, a Stanford Graduate School of Business professor, monitored China’s largest travel agency (with 20,000 employers) for two years while the company restructured around remote work.
- Each employee that switched to remote work saved the company $2,000 a year.
- Remote workers saw a 13% improvement in productivity.
- Resignations dropped by 50%.
Focus on Communication
Buffer found that among new remote workers, 41% said the biggest change was “How I collaborate and communicate.” Attracting the best talent requires that your company equips them to communicate virtually.
This process starts right from hiring and progresses all the way to onboarding and beyond.
In addition to tools for easy communication, your team must take more initiative to reach out. Virtual communication takes away some of the normal opportunities for the human element (bye, bye water cooler). To compensate, make sure to personalize messages, provide status updates, and even consider personalized notes instead of generic email responses.
The more employees and prospective hires feel connected to their potential team, the more willing they’ll be to search for roles within your company.
Future Proof Your Plans
Millennials and GenZ employees are 38% of the current workforce but come 2028, they’ll be the majority at 58%, according to data from Upwork. This younger breed of workers won’t settle for traditional hiring methods. Plan now to streamline your process and continue to attract the best workers in this new landscape.
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