It’s hard to make a name for your perfume product in the lucrative cosmetics industry because there are competitors who spend millions to get to the top. It is problematic for perfume companies, especially smaller ones. They can quickly be overtaken by larger organizations that have taken root in the minds of the market segment’s buyer class. However, the right custom rigid box design offers to all businesses, regardless of size. It is a unique opportunity to entice customers to pull the perfume off the shelf and buy it.
Use Exciting Color Palettes on Custom Boxes
You should not be surprised to hear that the color palette plays an essential role in the success of a perfume box design. For this reason, many manufacturers offer to use different color palettes to open their boxes. The black and white color palette has dominant applications everywhere, regardless of industry. But they are modern for rigid packaging designs because they give customers a more lively and luxurious feeling. You can also consider using shades of pink and purple in your design as they are associated with love, passion, and romance, which will determine the quality of your perfume product. Likewise, there is a vast color palette to incorporate into a box design. It appeals to the senses of potential customers.
Use of Innovative Structure Packaging Boxes
The overall structure of your rigid packaging box is essential as it predicts the quality of your product to the audience on first impression. If the design is messy and easily damaged. It will cause concerns about product quality, and customers will be a little reluctant to choose to buy. To create innovative designs consisting of custom sizes and shapes to offer visitors complete quality. Another way to design an innovative structure is to look for a more transparent effect by creating a window at the front of the box. Checking the perfume in the bottle guarantees the complete quality of the customer. You can customize the window according to the target audience’s preferences to make it more attractive with your custom packaging box.
Always Aim For An Experience
Nowadays, many people are tied to their cell phones and interact more with social networks because of their busy schedules. They will talk about your brand and its products when you care about their product packaging experience. The best technique to utilize here is to design your perfume packaging so that opening it creates a lot of excitement for the customers and gives them a unique experience. Some simple things like using cardboard inserts, napkins, thank you notes, etc. can provide a better experience and ultimately lead to sharing unpacked videos of your product on social media.
Keep it Simple
Manufacturers often believe that perfume packaging design is associated with more color, graphics, and illustrations. However, this is not the case; Design has a specific limit, and if one crosses that line, it is very likely to deviate. Placing too much text, distorted images, and cheesy fonts fail to attract customers and causes them annoyance. Therefore, you need to eliminate all the unnecessary details in your box design to impact your packaging positively.
Draw Catchy Patterns
There is nothing right or wrong with models; all you have to do is make sure they attract attention. The options can vary between some intricate hand-drawn lines, chevron, and dot patterns for custom magnetic closure rigid boxes. However, if your perfume products are more nostalgic and convey a sense of the past. You should focus on Art Deco models, as they work perfectly in this regard. Several geometric patterns and hand-painted flowers. Also, contribute to the success of the perfume box design and provoke positive reactions from customers.
Use of Engaging Design Packaging Boxes
Gone are the days when visual effects were enough to make your perfume packaging impressive and influence shoppers’ buying behavior. All senses, like hearing, smell, touch, etc., are considered a successful design because modern customers want a solid sensory experience. Add a satisfying dimension of experience to your packaging with textured coatings or modern techniques such as embossing or die-cutting. Likewise, perfume packaging should smell good and not make an unpleasant sound when removed from the shelf.
Be Creative with the Fonts
Color-identical typography conveys certain emotions, and, more importantly, they influence the communication between your brand and your customers. The best technique for turning your perfume packaging into an effective communication environment is to use a font that supports the legibility of your text. About half a million fonts are currently available, but you can’t choose them randomly. Instead, you should choose the right one that conveys sophistication and elegance. Fonts like Sans Serif, Script, and Tab Serif are perfect because they provide the correct spacing between words, lines, and sentences.
You differentiate your packaging from other competitors, and the better you isolate yourself, the better your chances of impressing your visitors. In short, the perfect custom rigid box design is an essential step for your business success in the cosmetic industry. Drawing some intricate lines and using a targeted color palette are two of the most effective ways to make your marketing efforts more impactful. Other techniques like adopting minimalism, sensory designs, and innovative shapes are also helpful.