There’s a day no driver looks forward to-a day when one of their stores closes for business. Whether it’s your only store or you’re the franchisor, and it’s one of your franchisees stores, closing a store can have a direct impact on the overall brand. While it’s noway a affable situation, how youhandle the ending can have an influence on the remaining stores and their brand.
I’m sure that numerous have driven by a unrestricted store that still has the totem signs complete and other imprinting signage. It’s an hideosity, speaks inadequately regarding the operation and sluggishly erodes the brand value if left untouched. Whether a store is functional or not.
A decaying storefront is mischievous. In order to maintain the integrity of the go-forward brand, one can not simply lock the doors and walk down from the store. How a franchisor or amulti-unit driver manages ade-branding is occasionally as vital as how they manage a grand opening.
Over the times, I’ve been a part of numerous grand openings and sorrowfully, numerous store closures. While a grand opening goes from a”vanilla box”to a retail store in a matter of months, a dulyde-branded store must go from a completely functional retail store to a”vanilla box”in lower than a day.
Eventually, a complete de-branding basically erases the store from the retail geography before guests are indeed apprehensive. The hastily it can be”out of mind”, the betterment of the brand going forward. Some retailers indeed take this a step further byde-branding throughout the night to minimize the observation of the process by guests.
NOTE In some cases, a store check could be” dislocated”and linked as a” store relocation”- directing being guests to the nearest store with marketing and signage. This allows for the driver to retain being guests and sluggishly resettle them to another store.Also read about ross stores!
Store de-branding isn’t an royal process and generally an allocation of overhead of 40 to 60 man-hours may be needed to dulyde-brand the store ( depending on the store design and format). The thing is to return both the innards and surface of the store to its original state, so a properde-branding process should correspond of the following
Product force should be removed in advance of the de-branding crew arriving. As well as freeing all outfit-this is particular noteworthy if the outfit is refrigeration.
Record a truck to arrive at the store on thede-branding day to take all outfit, safe. POS bias and cabinetwork to asked position.
Remove all signage in and on the surface of store. Force the accoutrements.
Remove all outfit in store. Force the accoutrements.
Spackle all holes in walls.
Rough Makeup all walls in the store covering anything that may convey the” image”of the brand- including. But not limited to specific pipe, makeup colors, texture, shapes,etc.
Remove all wood bottom and all pipe flooring.
All countertops and countertop bases.
All light institutions including, but not limited to fluorescents, wall washers, hanging light bulbs, etc.
The crew should arrive with the following necessary particulars forde-branding
2 drive brooms
5 gallons of white makeup
3 makeup breakers (with long handles)
Tools for disassembly of outfit and obliteration
Ending a store without dulyde-branding it, casts mistrustfulness on your operation and the overall brand. While it may be easier to simply lock the doors. Your brand will decay in the eyes of your remaining guests. While it’s presumably not the most pleasurable experience for a retailer, the sharpest multi-unit retailers haven’t let their brand image erode behind a wall of weeds. However, the brand can continue to flourish, If one spends the time tode-brand a store rightly.