Whether it’s buying a product, booking a hotel room, or watching a movie, one thing that stands in common between them is the reviews.
A rational consumer would never miss out on any opportunity of reading reviews before making a purchase decision. Therefore, leading brands are now actively adding reviews on their respective websites.
On the one hand, reviews are helping businesses to gain credibility, while on the other hand, Squarespace is helping them establish their online presence. To make the most of both, brands are using various tools that enable them to add Google reviews on Squarespace website.
There are various benefits associated with this marketing gimmick that is helping brands in a huge. This blog will learn about some of the major benefits that might convenience you to adopt this marketing strategy.
Benefits Of adding Google Reviews on Squarespace website
As mentioned, there are various benefits of this marketing strategy. But keeping in mind the present marketing scenario, we have filtered the relevant benefits in today’s time.
1. Build the credibility of your brand
As the internet has become an inseparable part of our lives, online shopping and eCommerce have experienced a significant shift. Consumers are now more comfortable shopping from online and eCommerce sites.
With this shift, more brands are looking forward to establishing their online presence. But the concern for the customers is trust.
With so many brands and businesses having their online presence, it becomes difficult for customers to blindly choose a brand they can trust. And this is where reviews on the website come to the rescue.
By showcasing positive and worthy reviews on the website, you can build trustworthiness amongst your customers and reach your business goals.
As we all know, customers often look for reviews and feedback before making their purchase decision. And hence when you showcase them on your website, it builds trust for your brand and helps in establishing an online presence.
2. Increases visitor engagement
An engaging website works for the positive for a business. In addition, an engaging website helps build an everlasting impression and assists in having online distinction.
And what can be more engaging for the visitors than the reviews of the product they are buying, right? As you opt to display reviews on the website, you increase the fascinating element of your site.
People are more interested to know the consumer perspective of a product or brand and would like to gather as much information as possible. Reviews on the website help them in this cause and, at the same time, helps you in making your website more engaging.
3. Boosts website traffic
As customers get to read all the reviews and feedback on your website, why would they bother to visit any other website or platform? And hence you get the benefit of getting more traffic on your website and eventually helping you establish an online sight.
Also, good website traffic helps brands improve their search engine ranking. And we all know the benefit of having a better search engine ranking and how it helps get better brand mention and reputation.
4. Reduces the bounce rate
Reviews have the potential to hold views and keep them engaged. Also consumers would like to read as many reviews as they can, making reviews the element that can keep visitors hooked to the website.
When consumers read more reviews, they stay hooked to the website, hence reducing the website’s bounce rate.
5. Builds a review cycle
To have the edge over the competitors and to build a better reputation in the market, it is necessary to have more reviews.
As there will be more reviews, it will be easier for the customers to trust the brand, helping brands grow.
Customers feel valued when a brand showcases the reviews posted by customers on the website. It inspires other users as well to write reviews for the brand and enjoy their limelight on the website.
This builds a review cycle, helping brands gather more reviews and displaying them on the website.
So, with this strategy, you can showcase reviews for your website, gather more reviews, and build brand recognition and prominence.
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Summing It Up…
Google reviews have the potential to convert your potential customers to customers and also assist in reaching your business goals.
However, you can extract more benefits from the platform by opting to embed Google reviews on your website.
The benefits mentioned above are some of the handpicked from many. To explore and enjoy more benefits, you need to add Google reviews to your website.
Many tools are readily available in the market that helps you in this cause, so what are you waiting for? Try these tools now and take your business to new heights.